My favorite color is one the the primary colors, blue
That's my favorite color too.
color can influence a persons decisions and some people prefer certain colors over others
Yes it is able to influence decisions because it changes your mood.
consumer behavior focuses on preference with buying behavior and different colors are used to get you to buy more or other products
I know that a lot of fast food places use red or other warm colors.
oh interesting, that would make sense why McDonalds logo is red ( and yellow)
And Burger King uses some red too.