I'm not much of a market influencer.  I have very few FB, Twitter and Instagram followers.
I used to be in a band, and with that we did a lot of social media marketing - but I don't do a lot anymore.
Do you think that it was effective?
Certaily, at the time we had about 10,000 Instagram followers, and about 5,000 Facebook. There's lots of ways you can use ads on social media sites cheaply to reach your audiences, and give them incentives to follow you.
But did having 10000 followers translate into income for your band?  Did you sell 10000 tickets?
Most of our income came from online places, like ad money from videos on YouTube and things like that. The viewers translated there, and we had hundreds of thousands of YouTube views which translated to ad revenue that way.
Did you do outrageous things in your posts on FB, twitter, etc?
No, nothing really crazy. We would do contest sort of things and give away small merch items and such, so there were gimicky things like that we used to market on Social Media.
Who paid for the give away stuff?
We paid for merch to be made, so technically us - but it's a small expense, really.