I really want to get into Influencer marketing where they focus on influential people rather than the target market as a whole
Were would you start? I donrt know anything about that
you would first need to identify the individuals that have influence over potential buyers, and orients marketing acitivites around these influencers
How would you go about doing that?
well content could be framed as testimonial advertising where they play the role of the potential buyer
OK that makes sense to me.Do you know anyone already in that buisness?
Not personally however some journalists, professional advisers, athletes could be considered influencers 
I think a few celebs are like Kanye
there is a lot of social influence going on right now
Yeah i bet it works wellon facebook