Seems like social media relies hevily on influencer marketing, placing the focus of an influential person.
do you use alot of social media?
Facebook and Instagram a bit, companies target people who have a lot of influence over potential consumers.
I dont know alot about that.  Maybe you can explain more what you mean
They can recruit a celebrity for endorsment, as opposed to trying to market to the masses, as the celebrity will attract attention.
They also have alot of target based ads too right?
Yes they can orient their marketing based on the characteristics of a social medai influencer.
interesting I didn't know about all of that.  it sounds a little complicated to me.