Influence marketing targets influtential people rather than a large group as whole.
Its sort of like lobbying if you think about it
that is a good analogy for sure.  Although lobbying is seen more in a negative light
Absolutely, what kind of people do influence marketing stuff?
It was originally introduced in 1940 by Bernard Berelson and Hazel Gaudet
Those names sound familiar, did they do anything else?
Berelson was actually an American Behavioral Scientist and also wrote a few books.
That's fascinating, the field of behavioral science is about as fascinating to me as space because they're both so foreign and profound.
I agree.  There are many different fields that can be related as well like psychology, behavioral and cognitive sciences.
I wonder how those fields interact with things like influence marketing