I work at a bank, essentially in sales.  We try and sell people different products that we have.
You must be pretty good at marketing then? People make it seem complex, but marketing is really just the study of exchange relationships.
I find that when you are able to form relationships with your customers it makes the job a lot easier.  The 'sale' doesnt seem so bad when you can market it the right way.
Exactly, it's all about keeping the customer as the focus of the activity. That's probably why marketing is considered one of the two premier components of business management.
Yeah in my line of work th marketting isnt necesarily about the sale...they market the 'sale' as the best possible solution for the customer.  Customers dont feel like theyve had something sold to them, they feel as though we've given them a solution for their problems.
That's a smart way to frame it. Do you use data anaysis of the customer's history, like in the area of customer relationship management?
yeah we do, we have a program that analyses what the customers already have and it sends us 'leads' as to what they are missing to complete their profile.  so we can call them to discuss it.
It's such a valuable tool right? You can learn more about your targets and figure out exactly how to cater to their needs.