Marketing benefits from the study of exchange relationships
I don't know much about exchange relationships in relation to marketing? How does it benefit that?
what marketing does is that it researches how people behave to create something that will keep a customer satisfied
Oh, like a complaint or how a person shops? Do you know what it researches to figure that out?
well what it does is that they can target groups of very specific people, in order to try to get the reaction they want. Not a complaint but how a person shops.
Ah, so they can target this group and kind of like cater to them? To get them to keep shopping at a certain store?
Yes! Exactly! The term marketing actually originally referred to "going to the market with goods for sale"
Well, that's awesome! I guess I did know what market meant, but never put two and two together!